Once you have setup the tycoonplace it is very important to market your tycoonplace to build up your audience, you can either market your tycoonplace or individual products depending on the demographics you are targeting to increase your earnings. According to the American Marketing Association, marketing “is a process of creating value for customers, consumers, partners and society as a whole, which encompasses a range of activities and processes for creating, communicating, delivering and exchanging products.” According to this definition Marketing includes looking for products that potential customers want (for example, suggesting products, evaluating products, selling products in tycoonplace) and building relationships with customers ( customer relationship management).
Here are some ways to promote your tycoonplace to earn more income:
Set the right goals. You should define what you want to achieve from a campaign. This allows you to assess your results against your goals and adjust your campaign if needed.
Offer discounts or free products. Discounts provide people with an incentive to buy products in your tycoonplace. Tycoonplace owners are encouraged to give customers discounts. Giving your customers free products will encourage them to remain active in your e-mail marketing campaign. Plan your communications carefully so that customers know about the free products and when the free products will be given away. This creates curiosity and anticipation.
Reaching the correct audiences is essential to the success of your tycoonplace. If you are promoting your tycoonplace or products to the wrong audiences, you are wasting time and potentially money, too. The audiences for your tycoonplace, and even for each products and contents in your tycoonplace, might be different, so you may have to define each audience based on the products you are sharing. Here are a few questions that can help you determine your target audience for each produc：
It is very important to maintain a relationship with your existing customers if you are selling products in your tycoonplace. It is much easier to maintain your existing customers than to find new ones. Here are some of the tips to keep engaging with your customers. Always try to learn how they prefer for you to communicate with them.
Building a strong brand for your tycoonplace is very important to its success. It helps consumers and followers differentiate you from others and encourages them to engage and make a purchase, which is directly connected to your profitability. Your brand tells customers that you are committed to providing good and interesting content, product and service contributing to build reliability and trust. This promise creates loyal customers for your tycoonplace. Remember to define your brand messages clearly. A well-defined and executed branding campaign leads to a consistent brand message, a strong emotional connection with customers, and higher brand equity
Having a well-defined brand and using it consistently helps consumers remember who you are. To build a successful brand, you must determine your tycoonplace’s unique selling proposition. Once you have built up your brand, be consistent with it. Use it on everything related to your tycoonplace, such as on your products, packaging, website, social media, e-mail signature, business card, ads, or even on your vehicle. The more exposed your brand is, the higher your brand awareness.
Having a high conversion is one of the key factors for the success of online tycoonplaces. Below are few of the tips for increasing your conversion rate：
Finding new products and offering them for sale in your tycoonplace is a way to get customers to visit your tycoonplace regularly. Here are some tips for finding new products for your tycoonplace
Random Browsing. This is the easiest way to find new products if you don’t already have a product in mind. Visit Amazon, Alibaba, and eBay, and browse through their different product categories, featured products, and hot sellers. Keep browsing until you see something that catches your attention. This is an effective way to discover products you may never have seen before
Problem and Solution. Think about problems that people encounter in their lives, then search for products that could resolve those problems. Figure out what kinds of problems your customers might have and provide them with products that solve them. As a rule of thumb, whenever there is a demand that you can fill, the chance of success will be higher.